Exclusive Interview Series: The internet and the music industry – Dodsferd

As part of a new series of interviews EspyRock commander-in-chief Michael Hughes, who has just written a dissertation on the effect of the internet on the music industry for the University Of The West Of Scotland, will be getting the views of artists on the internet’s effect on the music industry. The interview series will cover what is currently going on with the band at the moment but will also feature a questionnaire ranging from topics as to illegal downloading, social networking, technology and the future of the industry.

Next up to take part was Wrath of Dodsferd about what fuels him, the diversity of genres which influence him and of course his views on the internet’s effect on the music industry.


The music and lyrics are all written by yourself and always will be, do you feel that if you were to write with others that it would hinder your vision and direction for what you want to achieve?

Dodsferd is a philosophy that is expressed only by Wrath! Everything in this band is expressed by my music and my lyrics! If I were to write with others, I wouldn’t do that with Dodsferd! If I couldn’t write, compose anymore for several reasons I would immediately end my journey with Dodsferd!

You have stated that it doesn’t really mean much to you if people don’t like your music as it’s your music and at the end of the day it is what you care for in the result but do you ever take the time to read reviews or social websites to see how it is being perceived?

I don’t read reviews. Most of the reviews have been made by stupid fucked up losers who don’t have a clue about black metal.

What is the message behind the title and in general the full album ‘Spitting With Hatred the Insignificance of Life’?

It’s exactly what you read in the title! There are no higher meanings behind the title! It’s a straightforward hate towards all these human leftovers that have made life seem worthless!

I have noticed that you set out to have a cleaner production on this album compared to the previous releases. Do you think it paid off with the result of the album?

That was the purpose! I needed to have a cleaner production on this album.

Every time you set out to create an album you always look to create the best album that you can but how do you try better yourself with the next release? Are you always satisfied with the releases or do you always want to push through to the next release in order to set a new level?

Nothing satisfies me at all! My purpose is to create an album that will ease, satisfy the demons in my head once and for all.

You’re constantly writing material, what fuels you to continue to keep writing, the world around you or do you like to run with concepts?

My own demons!

Did you set out with any new goals when creating this album? A lot of people talk about the diversity of the songs and some new elements such as the opening punk feel to ‘Your Kingdom Was Built In A Lie’ so do you look to try new things every time?

My goal is to create music that I like. I never hide in the past my punk, rock influences! I combine all these kinds of music in my own way!

When you were selecting the members of your line-up for live performances what did you want them to share the same vision as you in order to understand what the music was about or did you mainly just one want someone who could perform the songs to the best standard of quality?

Maelstrom is supporting my vision since “Fucking Your Creation” album! He respects my vision and my band! Nadir is the guitarist from Nadiwrath. Neptunus is the new member. He is like a brother to me and a very good bass player. They totally understand my vision and do whatever they can in order to spread it.

What are your plans for 2011?

A tour in USA, the first official Dodsferd live release from Misanthropic Art in May 2011, a split cd with Nadiwrath, a split 7”ep with Necronoclast and participating in some festivals in Europe.

Thank you for taking time to answer some questions, please feel free to add anything you wish below.

Thanks for the great interview.

Internet and the music industry

The biggest issue with the internet for artists is of course illegal downloading and there has been a rapid decline in value of the industry as the internet expands throughout the world. Several artists I have spoken to have stated that it has become part of life and that now selling albums is no longer a profitable business; money is solely earned from touring. What are your views on the matter of illegal downloading?

I prefer buying records, making trades. Downloading is something completely strange to me! I never liked it and I never supported this way.

Do you feel that any of the current methods such as watermarking or streaming based models which have users paying a fee to stream music will take off and help stop the illegal sharing of music files? Or do you see any strength with the idea of giving away your music for free, having it shared around the world and again relying on touring to make money?

I never had thoughts such as making money from black metal, or this kind of music! So it’s out of my concern if they download my music for free, or for money. In both ways I don’t earn any money.

The global recorded music industry saw a 31% decline in value from the years of 2004 to 2010 but the digital music market has seen a 1000% increase in value over the same period. Do you see the internet’s influence on the industry as the sole cause of this decline or do you believe there are any other factors which you consider an issue?

You can say that internet’s influence on the industry has caused this decline.

With such a growth in the digital music market, many artists have already stopped creating physical albums; the most notable is Rob Zombie who stated his most recent release would be his last physical album as the growing popularity of iTunes and Amazon is now controlling album sales. The IFPI recently published findings that 16.5% of internet users in the United States purchase their music digitally than physically.
Firstly as an artist and music fan, do you still buy physical albums or do you download from digital music stores? Secondly, do see the digital music markets as something positive for the industry and your career as a new and cheaper distribution method?

I still buy physical albums, tapes, vinyls… I make trades with other bands and distros. Digital music is surely not for me. This distribution method is out of my concern.

As the digital music stores assist in distribution, other factors that come into releasing an album are marketing and promotion of any sort. What are your views on the ability to use the internet to promote and market yourself?

I contact with bands, distros and labels through my e-mail account. Nothing else!
I don’t use internet for anything else.

Social networking has naturally become a massive asset in the industry for labels and artists to be able to interact with fans on an everyday basis from anywhere in the world. Do you feel that if the social networking boom hadn’t taken place that it would effectively hinder careers as there would have been no direct route to communicate with fans?

As I mentioned in the previous question, I use only my e-mail account, in order to contact with labels, distros and other bands. I feel nothing at all for this social networking boom.

A big development in recent years has been the hardware and software that has been created for anyone and everyone to purchase. We now find aspiring artists building their own home studios at their computer by purchasing top of line software, sound cards, microphones and such. What are your views on the technology advancements in recent years from software, hardware and even to the MP3 itself? What positives or negatives if any do you see from these advancements?

I don’t have a good relation with technological advancement.

While purchasing hardware/software and recording in your own home studio is a method of removing big studio costs and staff costs, recently fan funding in return for incentives has become a new way forward. Recently in the UK bands such as Madina Lake, Funeral For A Friend and The Blackout have used Pledge Music (Kickstarter in the US) in which fans contribute towards the cost of the studio in return for signed albums, special gifts and more. Do you think this method of involving fans more intimately in the creation of an album and offering them incentives to do so could be a way forward to combat the losses through piracy?

I have no positive thoughts on this method. I don’t like relying on others in order to do something.

In the United States from 1999 to 2009 there was a 17% fall in the number of people hired as a musician and in Europe, while not directly musicians, the estimated number of jobs likely to be lost due to piracy in the creative industries will reach 1.2 million by 2015. Do you worry as an artist that you will ever be swept by this wave and be forced to leave the industry you love in order to provide a better living for yourself?

Rock stars should worry about that, not me. I don’t earn money from Dodsferd.

When you consider the industry previously to the time before the internet and to now with the internet in full swing, what do you see for the future of the industry?

I don’t see anything at all.


About ??

Michael is the owner and creator of EspyRock. He is your general all round geek; sports fan; TV show fanatic. You can find him sharing his thoughts on his personal Twitter account. Contact Michael on Twitter or via Email.

No comments yet... Be the first to leave a reply!