Jimmy Eat World Launch Gowalla Tour Campaign

Jimmy Eat World has teamed up with Gowalla, a location-based social network, to create a ‘check in’ aware promotion around the band’s current tour in support of their new album, Invented.

Gowalla has crafted a custom ‘moving spot’ for the band which will follow along as they tour the US & UK/Europe.  Concert goers are invited to ‘check in’ via their mobile device’s Gowalla app when the band is in town.  From that they’re eligible for a free SoundCloud powered download redeemable from checkin.jimmyeatworld.com.

In addition to the free download, fans who check in may also find virtual Invented CDs and merchandise, a technique Gowalla has pioneered. These virtual finds can then be used to redeem real merch from the band’s online store.

All check-ins, photos, and comments generated by fans and the band are aggregated to checkin.jimmyeatworld.com, giving a nice real-time view of the campaign’s activity.

Invented will be available everywhere September 28th. Fans can find pre-order options specific to their country at jimmyeatworld.com/invented/buy.

For a complete listing of tour dates, please visit jimmyeatworld.com/events.


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